![]() ![]() He had asked Davidson to make sure the stripe conveyed motion and did not look similar to the three stripes of Adidas. All Knight needed was a "stripe"-the industry term for a shoe logo-to go with his new brand, so he approached Davidson for design ideas. In 1971, Knight decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in Mexico ready to make the shoes. For seven years after its founding in 1964, BRS primarily imported Onitsuka Tiger brand running shoes from Japan. Knight offered to pay Davidson $2 per hour (equivalent to $14 per hour in 2022) for the work that she completed. ![]() Knight had overheard that Davidson was in search of extra funds for her to take oil painting classes, so he offered to pay Davidson to do some freelance work for his company, then named Blue Ribbon Sports (BRS). It was here that she met Phil Knight, who was at the time teaching accounting classes at the university. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective." She attained a bachelor's in graphic design in 1971. The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos. The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. īill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Finally, if you're inspired by the idea that anyone can create an iconic logo, read our guide to how to design a logo to get started with your own creations.The Swoosh is the logo of American sportswear designer and retailer Nike. We've also got pieces on the Apple logo story and the logo history of Coca-Cola. And of course, Nike also has the iconic Jordan Jumpman logo.įor further insights into famous logos were created, see our articles on the Google logo history and the logo history of YouTube. Given that the sportwear company is currently valued at $149 million, making it the 49th most valuable company by market cap, the phrase 'If it ain't broke.' comes to mind. (For more on this, see The 5 basic types of logo and how to use them).įor all these reasons, we'd consider this design one of the logos we never want to see changed, and we'd expect that Nike feels the same. Furthermore, a symbol helps to form a psychological connection to the brand, as people's brains responds on a deeper, more instinctive level to images than text. That's of obvious benefit to Nike, which likes to think of itself as a brand without borders. This also made it easy to embed or embroider it onto Nike shoes and clothing.Ī further advantage of a symbol-only logo (aka brandmark or emblem) is that it's instantly recognisable around the world, regardless of language. By 1995, Nike's Swoosh was so well known, it could afford to drop the wordmark altogether and just use the symbol logo alone. ![]()
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